Document 001 ยท Manifesto

We don't want to be a brand. We want to be a rumour.

01

Anonymous

No founders. No faces. No backstory you can buy into. Every piece is signed with a number, not a name.

02

Weekly

One drop a week. Every Friday at 12:00 eastern standard time. Set your watch or miss it.

03

Two-hour window

The catalogue opens for 120 minutes, then shuts. When the timer hits zero, checkout closes mid-cart.

04

Finite

Each piece is made in a fixed, undisclosed run. When it's gone, it's gone. We don't restock. We don't reissue. We don't revisit.

05

Simple

We aren't influencers. We don't particularly like the world of filters and brand partnerships. We find great creators and connect you to their work.